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PIERCE GIBSON

CREATIVE DIRECTION + EXPERIENTIAL DESIGN

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In celebration of the Met Gala’s 2016 theme 'Manus x Machina: Fashion in an Age of Technology', IBM Watson collaborated with fashion house Marchesa to create a ‘cognitive’ LED dress worn by Karolina Kurkova. This is a 4 minute film created as a teaser and projection for the lavish annual fashion event hosted by Vogue

Production: Mill+
Directors: Pierce Gibson, Adam Carboni, Tom Basis
Head of Content, US: Ian Bearce
Executive Producer: Zu Al-Kadiri
Producer: Tia Perkins
Director of Photography: Adam Carboni

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