It all started when…

For the launch of Facebook's new Target AR functionality, The Mill collaborated with Warner Bros. Pictures and Facebook to create 3 distinct AR portal effects for Steven Spielberg's Ready Player One. We took scenes from the film and translated them into cinematic AR tableaus that premiered at SXSW 2018 in Austin.

About

Client

Client: Warner Brothers Pictures 

Commissioner

Commissioner: Facebook

Strategic Partner Manager, Platform Partnerships: Chris Barbour, Andrew Wamugi

Lead Partner Engineer, Platform: Brad Heintz

Editorial

Editorial: The Mill 

Editor: Rachel Greco 

Emerging Tech

Emerging Tech: The Mill 

Creative Director: Pierce Gibson, Kinda Akash

Senior Designer: Pierce Gibson

Developer: Fabio Piparo, Jeffrey Wang, Kim Köhler

Designers: Conrad McLeod, Chet Hirsch, Steve Kutny, Mikhael Villegas, Alex Allain

Technical Artists: Damian Kwiatkowski, Ryan Federman, Scott Denton, Nick Johnnides, Xuan Seifert

VFX Production

VFX Production: The Mill 

Executive Producer: Alice Oakhill

Producer: Hayley Underwood Norton

Production Coordinator: Min-Wei Lee

Colour

Colour: The Mill 

Senior Producer, Colour: Rochelle Brown 

Colourist: Damien Van Der Cruyssen