Creative direction

Case Study Coming Soon.

Production Company: Hi From The Future
Role: Creative Director

BDG Studios & Macy’s invited consumers to enter a virtual getaway: The Holiday Hotel. This first-to-market digital destination immersed guests in an interactive wonderland brimming with editor-approved fashion and beauty tips, entertaining ideas, gifting inspo, and more — all while positioning Macy’s as a style authority for Gen Z and Millennials.