Creative direction

For Katy Perry’s 2025 World Tour rich narrative visuals were created to totally transport audiences with a fully immersive visual narrative. Combining state of the art technology, blending, 2D, Design, real time animation and AI we delivered a new kind of musical storytelling to global audiences including a sold out performance at Madison Square Garden.

Role: Creative Director, Designer.

Studio: Hi from The Future.

Credits:

Lead Creative Director Mark Rubbo

Executive Producer: Elliot Higgins.

Animation: Hi from the Future.