CREATIVE DIRECTION + EXPERIENTIAL DESIGN

www.benz.work Like Jacques Cartier on his inspiring trip to the Middle East in the early 1900’s, artist M.C Escher was profoundly influenced by the intricate interlocking geometry and decorative patterns found in the region's art and architecture. He became obsessed with tessellation: geometric decoration in which triangles, stars, or squares are repeated like tiles to cover a plane. Through this fascination, he developed his famous series entitled Metamorphosis – transformative artworks rooted in the themes of eternity and perpetuity, designed to delight. Using this idea as a starting point, we developed and produced a concept for the Ramadan 2019 campaign for Cartier, Middle East. We shot plates at the beautiful Mahkama Du Pacha palace, in Casablanca, then developed the language of metamorphosis that transformed details of the palace into precious Cartier designs, and gemstones. Co-direciton with Anais La Rocca, Shot by Adam Carboni, cut by Leanne Belgiorno.

Production

Production: Mill+

Director: Ben Smith, Anais LaRocca

Art Director: Pierce Gibson

Director of Photography: Adam Carboni

Executive Producer: Sallyann Houghton

Producer: Nic Barnes

Shoot Supervisor: Kshitij Khanna

Production Service Company: World Fixer, Morocco

Editorial

Editorial: The Mill

Editor: Leanne Belgiorno, Ryan McKenna

Edit Assist: Melanie de Souza

VFX Production

VFX Production: The Mill

Executive Producer: Sallyann Houghton

Producer: Georgina Castle

Line Producer: Payal Thakkar

Production Coordinators: Esther Montgomery, Umesh Chand

VFX Creative

VFX Creative: The Mill

Creative Director: Ben Smith, Anais LaRocca

Shoot Supervisor / 2D Lead Artist: Kshitij Khanna

3D Lead Artist: James Mulholland

2D Artist: Yoon-sun Bae, Ting Jung-Hsu, Yongjae Lee, Dhruv Shankar, Rosi Ruiz, Joe Taylor, Mahesh Ravila, Rahul Bhardwaj, Sujata Pandit

3D Artist: Arman Matin, Constance Bensen, Dave Barosin, Jackie Liao, Jeffrey Lee, Jessica Castillo, John Wilson, Navdeep Singh, Pablo Estrella You, Paul Liaw, Tighe Rzankowski, Todd Akita, Tom Bardwell, Ayush Bajoria

Finish Artist: Kieran Hanrahan, Drew Maloney

Matte Painting: Charles Lee, Bijo Joy

Tracking Lead: Murali Krishna Reddy

Tracking: Bhavani Shankar, Fazal Khan, Ganesh Lamkhade, Spandana Battula

Design: Pierce Gibson, Matt Whitewood

Pitch Design: Mark Alan Yates, Maegan Mann, Ty Richardson