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PIERCE GIBSON

CREATIVE DIRECTION + EXPERIENTIAL DESIGN

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Creative direction

For the 2025 Snapchat Annual Keynote New Fronts we wanted to bring a wholly new immersive experience for audiences both in person and virtually. Combining state of the art holographic LED screens, design and animation we crafted choreographed a visual dance between Speaker, Screens and audiences. The result was an impactful, emotionally resonant immersive narrative that transported audiences into Snapchats world, where the latest tech, capabilities and achievements were shared to global audiences.

Role: Creative Direction.

Artists:

EXECUTIVE HEAD OF PRODUCTION: Marie Flageul. Creative Direction: Beto Ramirez

Creative Agency: Superbien. Case Study coming soon. Full Credits coming soon.

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